How Can Agencies Sell White-Labeled AI Agents as Monthly Add-Ons?

You want to offer your clients valuable, customized AI solutions as recurring monthly services, creating new revenue streams and boosting client retention.

The landscape of agency services is rapidly evolving. As artificial intelligence becomes more accessible, forward-thinking agencies are finding innovative ways to integrate AI into their offerings. One of the most compelling opportunities lies in selling white-labeled AI agents as monthly add-ons. This strategy allows agencies to provide bespoke AI solutions to their clients, enhancing value and establishing predictable, recurring revenue. Platforms like LaunchLemonade make it feasible for agencies to build, customize, and deploy these AI agents for their clients.

This post will guide you through how your agency can successfully package, market, and sell white-labeled AI agents as monthly subscription services.

What are White-Labeled AI Agents for Agencies?

A white-labeled AI agent is an AI tool developed by one company (in this case, potentially by you using a platform like LaunchLemonade) and then rebranded and offered by another company (your agency) as its own product or service. For agencies, this means you can build or customize AI agents that perfectly fit your clients’ needs and then present them to your clients under your agency’s brand. These agents can perform a multitude of tasks, from customer service and lead qualification to content creation and data analysis.

The trend of building and reselling white-label AI tools is a significant revenue generator, and agencies are at the forefront of this movement.

The Value Proposition for Clients

Before you can sell effectively, you need to understand why clients will want to buy. White-labeled AI agents offer significant value by:

• Automating Specific Tasks: Clients can offload repetitive or complex tasks to an AI agent, freeing up their in-house teams.

• Enhancing Customer Experience: AI-powered chatbots or support agents can provide instant responses and personalized interactions 24/7.

• Improving Efficiency: Streamline internal processes, from lead qualification to data analysis.

• Providing Data-Driven Insights: AI agents can analyze data to offer actionable insights that clients might otherwise miss.

• Customization: Agencies can tailor the AI agent to the client’s specific brand voice, industry, and operational needs, which is a key differentiator from off-the-shelf solutions.

Steps to Creating and Selling White-Labeled AI Agents:

Here’s a breakdown of how to implement this strategy:

1. Identify Client Needs and Pain Points: Understand what your existing and potential clients struggle with. What tasks are they spending too much time on? Where are they missing opportunities?
   * Example: A client in e-commerce might struggle with personalized product recommendations or answering common customer queries. An agency could build an AI agent to address these needs.

2. Develop or Customize AI Agents: Use a platform like LaunchLemonade to build or adapt AI agents.
   * Use LaunchLemonade’s no-code interface: Create an AI agent that addresses a specific client need. For example, an AI customer support agent, a lead qualification assistant, or a social media content generator.
   * Define its purpose clearly: What specific outcomes will this agent deliver for the client?
   * Upload custom knowledge: Input client-specific data, brand guidelines, and operational procedures to ensure the AI agent performs accurately and in the client’s brand voice.
   * White-labeling: Ensure the agent’s interface and outputs can be branded with your agency’s logo and your client’s branding. LaunchLemonade’s platform allows for this customization.

3. Package Your AI Agent Offerings: Decide how you will present these AI agents to your clients.
   * Tiered Packages: Offer different levels of AI agent services. For instance, a basic chatbot, an advanced chatbot with CRM integration, or a full-suite of AI assistants for marketing and sales.
   * Specific Use-Case Solutions: Bundle agents around clear business objectives (e.g., “AI-Powered Lead Generation Package,” “Automated Customer Service Solution”).
   * Clear Deliverables: Define precisely what the client receives each month.

4. Define Your Pricing Strategy: Since these are monthly add-ons, recurring revenue is key.
   * Subscription Model: Charge a recurring monthly fee for the AI agent’s service, maintenance, and updates.
   * Setup/Integration Fee: Consider an initial one-time fee for the custom development, onboarding, and integration of the AI agent.
   * Value-Based Pricing: Price based on the value the AI agent delivers to the client (e.g., potential savings, increased revenue, improved efficiency). Focusing on the benefits and ROI is crucial for selling AI chatbots.

5. Marketing and Sales: Educate your clients and prospects about the benefits.
   * Highlight ROI: Emphasize how the AI agent will save them money, time, or generate new revenue.
   * Showcase Customization: Stress that these are not generic tools but tailored solutions for their business.
   * Demonstrate Value: Offer free trials or demos of the AI agent in action.
   * Target Existing Clients: Your current clients are your warmest leads. Pitch these add-ons to them first.

6. Ongoing Management and Support: The monthly fee should cover more than just access.
   * Performance Monitoring: Continuously monitor the AI agent’s performance and accuracy.
   * Regular Updates: Update the AI agent with new information, refine its instructions, and adapt it to changing client needs or market conditions.
   * Client Support: Provide dedicated support for any issues or questions the client may have regarding the AI agent.

Pro Tip: Focus on a Niche

Instead of offering a wide array of generic AI agents, consider specializing. Become the go-to agency for AI-powered customer support for SaaS companies, or for AI-driven content ideation for e-commerce brands. Deep expertise in a niche allows you to build more effective agents and command higher fees.

The White-Label AI Advantage for Agencies

Selling white-labeled AI agents as monthly add-ons empowers agencies to:

• Create Sustainable Recurring Revenue: Build a predictable income stream that is less reliant on project-based work.

• Deepen Client Relationships: Become an indispensable partner by providing ongoing value through AI.

• Differentiate from Competitors: Offer cutting-edge AI solutions that set your agency apart.

• Scale Operations Smartly: Increase your service capacity without exponentially increasing your headcount.

The ability to create and sell white-labeled AI agents as recurring services is a powerful strategy for modern agencies. It leverages the growing demand for AI solutions while providing a scalable and profitable business model.

Ready to build and sell your own AI agents?

Try LaunchLemonade now to start creating custom AI solutions your clients will value.